Chiara Ferrari
Summary
Results-driven social media manager excelling in content creation, brand management, and digital marketing. Proven track record in enhancing brand visibility and driving customer engagement through innovative strategies. Bilingual specialist with extensive international experience in the United States and Uruguay, fostering a profound multicultural understanding and global awareness. Motivated by delivering value, enhancing processes, and driving company growth through strategic, well-executed initiatives.
Overview
6
6
years of professional experience
Work History
Social Media Manager
Las Estrellas Peluqueria
12.2025 - Current
- Spearheaded Instagram rebranding to modernize brand identity and attract new clients.
- Created and managed engaging Instagram content, including posts and reels, to boost interaction.
- Developed service promotion strategies that enhanced visibility and client acquisition efforts.
- Established a cohesive and appealing brand image for clients across all age demographics.
- Conducted competitor analysis to differentiate salon content and improve market positioning.
Marketing Team Member
The Top Food
10.2025 - 01.2026
- Enhanced brand’s social media presence by targeting younger audiences through strategic marketing initiatives.
- Identified and engaged influencers for promotional campaigns, evaluating brand alignment and potential impact.
- Proposed innovative strategies to increase visibility on TikTok and other digital platforms.
- Translated products and presentations from Spanish to English to support international strategy.
- Contributed campaign concepts based on personal experience in the United States to improve international branding.
Social Media Manager
Jacks Subs Pizza
Frederick, Maryland
03.2020 - 07.2022
- Managed Instagram and Facebook accounts, driving audience engagement through strategic content creation and posting.
- Created and edited promotional videos and posts to enhance in-store traffic.
- Increased social media presence from zero to 300 followers through targeted initiatives.
- Promoted store offers and campaigns that boosted customer visits significantly.
- Managed Google Business Profile by responding to customer inquiries and reviews promptly.
Education
Marketing
University of Montevideo
Montevideo05-2028
International Baccalaureate -
Uruguayan American School
Montevideo 06-2024
Skills
- Social media strategy
- Content creation
- Brand management
- Digital marketing
- Market analysis
- Customer engagement
- Cross-cultural communication
- Photo and video editing
- Facebook, instagram, linkedin
- Twitter, tiktok, pinterest
Languages
English
Native
Native
Spanish
Proficient (C2)
C2
Portuguese
Advanced (C1)
C1
Timeline
Social Media Manager
Las Estrellas Peluqueria
12.2025 - Current
Marketing Team Member
The Top Food
10.2025 - 01.2026
Social Media Manager
Jacks Subs Pizza
03.2020 - 07.2022
Marketing
University of Montevideo
International Baccalaureate -
Uruguayan American School