Inés Ramírez Bosco

• Journalistic production of internal news site of the company, private operator for the Port of Montevideo.
• Direct support to Communications Manager.
• Worked with marketing teams to design pieces and communications.
• Updated company media messages to align with changing internal goals.

Founded Sesenta Group to help brands connect with their costumers and target market.

• Content strategy and design, editorial consulting. Writing, translation, localization.
• Who I worked with: WOBI, Linkedin (Brazil), Banco Macro, Natura (LATAM), Novo Nordisk, Amcor (LATAM), Mastercard USA (Love Cities), Nissan (Brazil), Terra Translations (USA), Think with Google, Bayer, Aspen Salud (Arg.), Alcon (vision care), CAO (Cámara Argentina de Oftalmología).

• Coordination and supervision of content marketing team.
• Design of content strategy (social networks, newsletter, press articles, e-mail mkt, media interviews) together with marketing and design teams.
• Reviewed and edited content flowing to website.
• Managed content distribution to online channels and social media platforms.

• Travel and tourism content design for Lugares magazine and La Nación newspaper.
• Managed editorial calendar for timely publication of high-quality content across various platforms.
• Collaborated with contributer writers to develop engaging articles and multimedia features that attracted new visitors.
• Conducted keyword research to optimize SEO value of published content, boosting search engine rankings.
• Enhanced website content by editing and proofreading articles for grammar, punctuation, and style.
• Coordinated with marketing team to create promotional materials for social media campaigns, driving user engagement and conversions.

• Developed and implemented press and PR strategies (key messages, press releases, customer media training, press trip production).
• Managed client relationships through regular check-ins and updates on project progress.
• Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.

• Brand positioning and customer loyalty.
• SEO, E-mail marketing, promotional campaigns; coordination of local and regional interdisciplinary projects with designers, developers and creatives.
• Content creation and localization; strategic partnerships.
• Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Applied business and marketing knowledge to develop briefs and pitches for customer projects.
• Main clients: adidas Latin America and Brazil, MasterCard, Merck Sharp & Dohme, Gamma Italy.

• Execution of communication programs: Xerox Argentina and Brazil, Faber-Castell Argentina and Latam.