Isabella Gonzalez
Montevideo
Summary
Creative strategist with extensive experience in digital marketing, team management, and strategic thinking. Proven track record in leading global creative projects and developing strong company cultures. Passionate about teaching future content creators and exploring new worlds as a gamer enthusiast.
Overview
13
13
years of professional experience
Work History
Global Creative Lead
YAMA Group
Montevideo
12.2023 - Current
- Leading the global creative direction and strategy for YAMA Group.
- Overseeing creative projects across all digital and traditional channels to enhance global positioning.
- Driving creative innovation and ensuring alignment with business objectives.
- Delivering pitch work from the development of strategic responses and explanations of creative work.
- Providing and delivering strategic leadership, support, guidance, and direction on all accounts.
- Guiding the art, digital, and development teams with succinct, focused, and inspiring project briefings.
Communications and Culture Lead
YAMA Group
Montevideo
06.2021 - 12.2023
- Ideated and executed YAMA Group's marketing plan across all channels.
- Ensured marketing efforts achieved immediate and long-term business goals.
- Developed a solid company culture in the US and LATAM, fostering a consistent internal and external brand.
Professor of Digital Marketing
ORT University
Montevideo
08.2019 - 12.2021
- Taught courses in digital marketing and mentored students.
- Collaborated with staff members to design curricula for new courses or programs.
- Organized seminars, workshops or other events related to topics within the discipline.
- Fostered relationships with industry professionals to create internship opportunities for students.
Creative Strategist
YAMA Group
Montevideo
04.2018 - 06.2021
- Provided strategic leadership and support on all accounts.
- Guided art, digital, and development teams with inspiring project briefings.
- Worked on project ideation, from creative concepts to specific solutions consistent with defined strategy.
- Offered strategic counsel to the team working on given projects.
Professor of Social Media Management
Senpai Academy
Montevideo
09.2016 - 01.2019
- Developed and implemented course materials, such as lectures, readings, assignments and exams.
- Evaluated student performance through tests, quizzes, and other assessments.
- Published articles, book chapters and books related to area of expertise.
Creative Manager
Inpulse Digital Marketing
Montevideo
06.2015 - 03.2018
- Led and supervised the social media and design team in LATAM.
- Created presentations outlining campaign plans and strategies for clients and stakeholders.
- Recruited new talent as needed to support projects or initiatives.
- Developed social media and creative strategies for CONCACAF, NBA LATAM, Sony Music LATAM, and other leading brands.
Social Media Strategist
Inpulse Digital Marketing
Montevideo
06.2014 - 06.2015
- Conducted market research to identify target audiences and their preferences.
- Supported other departments in developing organic marketing campaigns through social media initiatives.
- Managed relationships with influencers by creating mutually beneficial partnerships.
- Analyzed data from various social media platforms to create detailed reports on the performance of campaigns.
- Collaborated with design team to develop visually appealing graphics for social media use.
- Implemented A and B testing techniques to improve overall reach and engagement rate.
- Covered major events such as the World Cup 2014 and Latin Grammys.
Community Manager
Analiticom
Caracas
04.2013 - 05.2014
Content Writer and Producer
Union Radio
Caracas
09.2011 - 04.2013
Education
Bachelor’s Degree - Communication And Journalism
Universidad Santa Maria
Caracas, Venezuela09-2012
Skills
- Team Management
- Strategic Thinking
- Copywriting
- Digital Marketing
- Problem-Solving
- Strong Communication
- Creative Direction
- Concept Development
Languages
Spanish
First Language
English
Advanced (C1)
C1
References
References available upon request.
Timeline
Global Creative Lead
YAMA Group
12.2023 - Current
Communications and Culture Lead
YAMA Group
06.2021 - 12.2023
Professor of Digital Marketing
ORT University
08.2019 - 12.2021
Creative Strategist
YAMA Group
04.2018 - 06.2021
Professor of Social Media Management
Senpai Academy
09.2016 - 01.2019
Creative Manager
Inpulse Digital Marketing
06.2015 - 03.2018
Social Media Strategist
Inpulse Digital Marketing
06.2014 - 06.2015
Community Manager
Analiticom
04.2013 - 05.2014
Content Writer and Producer
Union Radio
09.2011 - 04.2013
Bachelor’s Degree - Communication And Journalism
Universidad Santa Maria
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