María Noel Hernández

• Established Wealth Management division within XP alliance to drive strategic growth.
• Managed RIA (USA) and secured Portfolio Manager (Uruguay) licenses for compliance assurance.
• Conducted M&A searches across Latin America, identifying key growth opportunities.
• Led cross-functional teams to improve collaboration and project deliverables.

• Identified and developed business opportunities to drive growth.
• Led offshore business development efforts for Criteria.
• Managed licenses for Uruguay, Colombia, and Bahamas.
• Served as Director responsible for offshore operations on Criteria's Board.
• Established offices in Chile, Colombia, and Bahamas to expand market presence.
• Cultivated relationships with key stakeholders to enhance collaboration.

• Directed offshore business operations for Criteria, managing licensed entities per Central Bank of Uruguay regulations.
• Led a team of 15 professionals servicing over 60 financial advisors.
• Identified and developed new business opportunities to enhance growth potential.
• Served as Director of offshore business on Criteria's Board, influencing strategic decisions.
• Participated as a member of Technology Committee, driving innovation initiatives.
• Cultivated strategic relationships with customers, providers, and government officials to strengthen partnerships.

• Developed business opportunities across Argentina, Brazil, Chile, and Uruguay.
• Advised over 10 companies on fundraising strategies.
• Contributed as a member of the Commercial Committee of Criteria.
• Executed sales of alternative products and financial services.

• Distributed real estate investments among wealth managers, family offices, UHNW individuals, and institutional investors in the region.
• Generated over USD 100 million in investment capital.
• Cultivated a network of more than 500 contacts across Latin America.
• Developed Brazilian market from inception to operational status.
• Established comprehensive processes for product reporting and monitoring.

• Developed nontraditional business for TSS division, leading team of 6.
• Achieved sales goals every six months.
• Created new line of smart, eco-friendly services to address market demand.

• Managed wealth management services for over 60 customers from Argentina.
• Consistently exceeded annual AUM and ROA targets.
• Advised on platform enhancements that increased net revenue.

Established and designed middle and back office processes to enhance operational efficiency.

• Led onboarding for six independent groups of financial advisors, ensuring seamless integration.
• Supervised trading desk activities to maintain compliance and operational integrity.
• Managed and trained middle office and back office staff to optimize overall performance.

Wealth management services tailored for high-net-worth clientele in Uruguay.