Margarita Mangino

Strategic Marketing Agency that offers fractional services and custom-made plans to help founders take their brands and growth to the next level.

• OrangeLoops (2023-to present): Creation of Strategic Marketing Plan. Hired as a Fractional CMO to lead the team, implement agile experimentation, position the company in Boston, launch new initiatives like the Boston Startup Hub, create a compelling content strategy, and generate new leads.
• Grupo Altavista (2023-to present): Creating a Strategic Marketing Plan. Afterward, I was hired to build a new marketing team of 3 people, aligned with the sales and business goals. Launch of a new B2C channel: mitiendadegafas.com in Spain.
• Studio4D (2023-to present): Hired as Fractional CMO and Strategic Advisor. Build an online presence in social media, create and implement a sales process, and expand the plan to new markets in Spain and Dubai.
• Puzzle (2023-2024): Strategic and Marketing Advisor to position the company in Atlanta.
• ProMujer (2024): Support in creating a Strategic Marketing Plan for Latin America.
• Postedin (2024): Creating a Strategic Marketing Plan for Chile and Mexico.
• Grinplus: Fractional Chief Marketing Officer.

• We launched Renovus, a green tech startup. In 2021, and received funding from the National Innovation and Research Agency (ANII).

• Responsible for growth in the US Market, defining the go-to-market strategy, identifying trends, and leading the company’s full transformation from a software development company into a digital product agency.
• Represented the organization at industry conferences and events.
• Developed innovative sales and marketing strategies to facilitate business expansion.
• Established and maintained strong relationships with customers and strategic partners, and positioned the company in the LA product community.
• Responsible for marketing, media, corporate communications, and crisis management.
• Co-CEO interim during 2022, overseeing the company's results and culture.

• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Responsible for internal communications, PR, and media, supporting the People Care team.
• Used data analytics to track lead generation campaigns and improve quality.
• Business development for Chile, Peru, and Bolivia.

The first multi-brand store for field hockey goods in Uruguay.

• Studied the market to determine the opportunity, optimal pricing of goods, and channels.
• Developed strong partnerships with other businesses to allow for collaboration and opportunities for growth.
• Developed innovative sales and marketing strategies in multiple channels to facilitate business expansion.
• Responsible for corporate communications, media, and PR.

• Launched the company's operations in Uruguay.
• Developed strong partnerships with other businesses to allow for collaboration and significant opportunities for growth.
• Grew sales and boosted profits, applying proactive management strategies.
• Met with clients, delivering presentations, and educating them on product and service features and offerings.
• Helped and advised companies on how to boost their employee engagement, communications, and culture.
• Attended industry shows, conventions, and other meetings with the primary mission of expanding market opportunities and participated as a speaker.

• New client acquisition (entrepreneurs): established continuity in new client acquisition after 2 years with bad results
• Entrepreneurs Membership Management.
• Community Building and Brand Positioning.
• Merge of the two main areas of the organization in 2011 with measurable results.