Margarita Mangino
Montevideo
Summary
Passionate about working with ambitious companies and contributing to their growth, I have a deep appreciation for the potential of organizations, technology, and entrepreneurship to make a real impact in the world.
As the Chief Growth Officer at Uruit, a leading product development agency, I am responsible for driving the go-to-market strategy and spearheading sales and marketing initiatives in the US market.
In addition to my role at Uruit, I am a Co-Founder of Renovus Clean Energy Technology, a promising startup focused on creating innovative digital solutions for renewable energy assets. In recognition of our innovative approach, we received support from Uruguay's National Agency for Research and Innovation (ANII) in 2021.
With 10+ years working in the software and digital transformation field and a focus on adding value and leveraging my expertise in marketing, sales, and digital products, I consistently seek opportunities to expand my knowledge and stay ahead of industry trends. I am driven by curiosity, always eager to learn and grow.
In summary, I am an accomplished professional with a proven ability to drive growth, develop strategic initiatives, and deliver exceptional results. I am ready to bring my expertise and passion to contribute to the success of forward-thinking companies.
Overview
23
23
years of professional experience
Work History
Chief Growth Officer
Uruit
12.2021 - Current
- Responsible of the growth of the company in the US Market, defining the go-to-market strategy, identifying trends, and leading the company’s full transformation from a software development company into a digital product agency.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established and maintained strong relationships with customers and strategic partners.
- Responsible for marketing, media & communications.
- Co-CEO interim during 2022.
VP of Marketing
Uruit
02.2021 - 12.2021
- Drove company branding efforts to increase market presence and brand recognition as a Los Angeles product agency.
- Developed overall marketing strategy.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
Growth Marketing Manager
Infocorp
01.2019 - 01.2021
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Used data analytics to track lead generation campaigns and improve quality.
- Business development for Chile, Peru and Bolivia.
Startup Founder
Stick Together
01.2017 - 03.2020
- Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Developed innovative sales and marketing strategies to facilitate business expansion.
Country Manager
GOintegro
10.2013 - 12.2018
- Launched the company's operations in Uruguay.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Grew sales and boosted profits, applying proactive management strategies.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Established and cultivated solid business relationships with new or existing customers.
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities, and participated as speaker.
Chief Operating Officer
Endeavor
01.2009 - 08.2013
- New client acquisition (entrepreneurs): established a continuity in new client acquisition after 2 years with bad results
- Team Management: responsible for a team of account managers and of restructuring the area in 2010
- Merge of the 2 main areas of the organization in 2011 with measurable results
- Strategic Planning, budgeting and forecasting.
Communications Manager
ISEM Fashion
01.2008 - 01.2009
- Developed communications strategies to drive forward progress in public relations.
- Developed and promoted corporate brand, images and identity to media and public.
- Events Planning and digital marketing.
Education
InCompany Course For Mentors -
IEEM, Universidad De Montevideo
Uruguay04.2014
MBA -
ISEM Fashion Business School
Madrid08.2009
Bachelor of Arts - Communication
Universidad ORT
Uruguay12.2006
Skills
- Strategic Positioning
- Strategic Planning
- Sales Strategies
- Executive Leadership
- Brand Alignment
- Effective Communicator and Public Speaker
- Internal and External Communications
- Results Orientation
- Multi-Channel Campaigns
- Social Media Strategy
- P&L Responsibility
Languages
Spanish
Native language
English
Advanced
C1
Portuguese
Proficient
C2
Timeline
Chief Growth Officer
Uruit
12.2021 - Current
VP of Marketing
Uruit
02.2021 - 12.2021
Growth Marketing Manager
Infocorp
01.2019 - 01.2021
Startup Founder
Stick Together
01.2017 - 03.2020
Country Manager
GOintegro
10.2013 - 12.2018
Chief Operating Officer
Endeavor
01.2009 - 08.2013
Communications Manager
ISEM Fashion
01.2008 - 01.2009
InCompany Course For Mentors -
IEEM, Universidad De Montevideo
MBA -
ISEM Fashion Business School
Bachelor of Arts - Communication
Universidad ORT
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