María Noel Miranda
El Pinar
Summary
I'm a dynamic sales manager with a proven track record, excelling in performance monitoring and account management. Skilled in data analytics, driving revenue growth through strategic customer relationships. Strong in identifying market opportunities, building customer loyalty, and implementing effective sales plans to achieve targets and improve market reach.
Overview
15
15
years of professional experience
Work History
Sales Manager
Solutions Provider
Remote
01.2025 - Current
- Create and execute plans to achieve sales targets and grow market reach.
- Track metrics, identifying areas for improvement.
- Foster strong relationships with key customers and identify new business opportunities.
- Manage month-end and year-end closing processes.
- Understand industry dynamics and adapt sales strategies accordingly.
Key Account Manager
Evolution Gaming Group
Remote
08.2023 - 12.2024
- Build and maintain strong, long-term relationships with clients.
- Develop and execute plans to achieve client and company objectives.
- Understand client needs and identify opportunities for growth and improvement.
- Negotiate contracts and agreements with key clients.
- Address client issues and resolving problems effectively.
- Identify and pursue opportunities to increase sales and revenue from key accounts.
- Track account metrics and report on account performance.
Casino Product
NetBet
Montevideo
04.2022 - 07.2023
- Produce specific reports for general Manager, and Sales Department to ensure they have all needed.
- Liaise with the global casino team to align the roadmap for new game releases, as well as request potential game suppliers needed for the market.
- Understand the contracts as well as commissions with each supplier and corresponding licenses depending on the country if it is a regulated or unregulated market.
- Ensure understanding of what to have on the home page to promote the games as well as agreements with suppliers to promote the games.
- Work with the QA team to ensure the smooth running of each new release.
VIP Account Manager
NetBet
Montevideo
04.2020 - 07.2023
- Manage the growing VIP Portuguese and Spanish speaking customer data base.
- Focus in account growth, retention, customer satisfaction and ensuring lifetime value by considering account needs, support, loyalty and risk.
- Implement actions and projects.
- Liaise with the necessary internal departments to report issues or priorities in terms of handling technical, financial or feedback points to ensure VIPs receive first class customer service.
- CreateVIP tailored promotional offers and analyzing, optimizing and reporting campaign performances.
Controller Product Manager
Eightroom
Montevideo
03.2019 - 04.2020
- Execution of processes and procedures to have efficiency in the actions attending the internal control to guarantee the transparency of the company's operations.
- Assistance in proposals and/or strategic marketing plans to generate value, growth and profits to the product/service in order to have commercial success.
- Implement actions and projects.
- Monitoring of planning in social media. Proposals to experiment and test creative campaigns and images.
- Maintain clear internal communication with the rest of the team.
LifeCycle Marketing Specialist
Activo.uy - Bodog & Bumbet
Montevideo
01.2018 - 10.2018
- Planning and execution of the strategic plan of actions and campaigns focused directly on the activation, retention and / or reactivation of users.
- Responsible for the CRM programs and the brand portfolio.
- Fidelity programs.
- Analytical activity (analysis of campaign results, behavior and activity of players, definition of strategic actions by life cycles, etc.).
- Management and control of budgets, performance of presentations.
Casino Product Manager LATAM
Activo.uy - Bodog & Bumbet
Montevideo
08.2015 - 10.2018
- Define and drive the product strategy, roadmap, and vision for the casino product portfolio.
- Oversee the product lifecycle, from ideation and development to launch and post-launch optimization.
- Conduct market research and analysis to identify customer needs, and competitive opportunities within the area.
- Track KPIs and player feedback to identify areas for improvement and optimize product performance.
- Meet regulatory requirements and industry standards.
Affiliate Manager
Activo.uy - Bodog & Bumbet
Montevideo
01.2016 - 06.2016
- Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering sales volume.
- Work with Affiliate Executives to find the best solutions for affiliate partners.
- Analyze campaign activity to ensure affiliates deliver best results.
- Oversee all affiliate campaigns.
- Deliver affiliate marketing reports.
Digital Marketing Assistant
GVC Holdings- Betboo & Sportingbet
Montevideo
04.2013 - 08.2015
- Coordination of the CRM strategy, sending automated e-mails, coordination and implementation of promotions and campaigns.
- Collaboration in the design and development of the action plan and product marketing strategies.
- Development of digital marketing campaigns for LATAM.
- Management of internal and external communications; newsletters, induction and training.
- Generation of reports, quantitative reports and market analysis.
Customer VIP Service Representative
GVC Holdings- Betboo
Montevideo
10.2010 - 02.2013
- Account growth, retention, customer satisfaction and lifetime value assurance, focusing on customer needs, support, loyalty and risk.
- Responding to player contact by phone or email.
- Creation of customised VIP promotional offers.
- Analysis and reporting on campaign performance.
Education
International Trade Analyst
UCU
Montevideo, Uruguay01-2008
Skills
- Data analysis and market research
- Performance tracking and sales planning
- Account management and revenue growth
- Commercial strategy and customer relationship management
Languages
Spanish
First Language
English
Upper Intermediate (B2)
B2
Portuguese
Upper Intermediate (B2)
B2
Timeline
Sales Manager
Solutions Provider
01.2025 - Current
Key Account Manager
Evolution Gaming Group
08.2023 - 12.2024
Casino Product
NetBet
04.2022 - 07.2023
VIP Account Manager
NetBet
04.2020 - 07.2023
Controller Product Manager
Eightroom
03.2019 - 04.2020
LifeCycle Marketing Specialist
Activo.uy - Bodog & Bumbet
01.2018 - 10.2018
Affiliate Manager
Activo.uy - Bodog & Bumbet
01.2016 - 06.2016
Casino Product Manager LATAM
Activo.uy - Bodog & Bumbet
08.2015 - 10.2018
Digital Marketing Assistant
GVC Holdings- Betboo & Sportingbet
04.2013 - 08.2015
Customer VIP Service Representative
GVC Holdings- Betboo
10.2010 - 02.2013
International Trade Analyst
UCU
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