Mishel Fernandez
Montevideo
Summary
My name is Mishel Fernandez, and I've been living in Uruguay for 13 years, originally from a small island in Venezuela. I currently work in a digital innovation department, now I'm seeking new growth opportunities. I love cats and nature, and in my free time, I enjoy painting. Feel free to contact me if you'd like to know more. :)
Overview
11
11
years of professional experience
Work History
Digital Product Designer
Ulta Beauty
05.2022 - Current
- I design products that balance business needs and user requirements, leveraging emerging technologies like the metaverse, Web3, AR, and VR
- My work includes developing and refining Ulta's design system, creating high- and low-fidelity prototypes, and designing intuitive UI solutions
- I also conduct UX research and support development and testing to ensure seamless user experiences
- Through storytelling and creativity, I craft innovative solutions that align with strategic goal
- Established a collaborative environment by initiating regular design critiques and brainstorming sessions with team members, leading to innovative product ideas
Digital Production Artist
Ulta Beauty
05.2018 - 05.2022
- Previously focused on supporting the design and production of digital assets, contributing to user experience designs, and collaborating with developers to maintain design standards
- Crafted digital content to align with client specifications and project goals
- Designed promotional materials, enhancing brand visibility with creative graphics
- Improved workflow by collaborating with team members on project timelines
- Worked closely with internal teams to create innovative solutions aligned with the brand's vision
Digital Designer
Nexo Digital Agency
05.2017 - 05.2018
- At Nexo, I managed social media accounts for clients, created branding and content strategies, and designed packaging for new products
- Optimized web pages by implementing responsive design techniques, improving accessibility across devices
- Designed compelling visuals for various digital marketing campaigns, resulting in increased brand awareness and engagement
- I also designed websites and landing pages, coding layouts with HTML and CSS to ensure responsive and user-friendly results
Graphic Designer
Syrah Visual Communication
03.2014 - 02.2015
- As a Graphic Designer, I developed brand identities, designed websites, and created packaging solutions for various clients
- My responsibilities also included preparing signage and print-ready materials and generating social media content tailored to client needs
- Created engaging social media graphics that drove user engagement and increased online visibility
- Developed creative design for print materials, brochures, banners, and signs
Graphic design intern
Muu Vainilla
12.2013 - 02.2014
- During my internship, I designed editorial materials, managed social media content, and supported branding projects, including logo creation and visual identity development
- I edited and retouched photos and produced creative content to align with brand strategies
- Supported lead designers in executing high-quality work under tight deadlines, ensuring timely project completion
Education
Postgrade in Innovation and Creativity -
Universidad ORT Uruguay
01.2024
Bachelor of Graphic Design -
Universidad ORT Uruguay
01.2020
Front-End Development Course -
Hack Academy
01.2019
Skills
- UX Research
- AR/VR design experiences
- Attention to detail
- User-centered design
- Storytelling and Creativity
- Problem solving
Bio
My name is Mishel Fernandez, and I've been living in Uruguay for 13 years, originally from a small island in Venezuela. I currently work in a digital innovation department, now I'm seeking new growth opportunities. I love cats and nature, and in my free time, I enjoy painting. Feel free to contact me if you'd like to know more. :)
Software Tools
- Adobe Creative Tools, Illustrator, Photoshop, Indesign, Premiere Pro, After Effects
- Prototyping Tools, Figma, Sketch
Timeline
Digital Product Designer
Ulta Beauty
05.2022 - Current
Digital Production Artist
Ulta Beauty
05.2018 - 05.2022
Digital Designer
Nexo Digital Agency
05.2017 - 05.2018
Graphic Designer
Syrah Visual Communication
03.2014 - 02.2015
Graphic design intern
Muu Vainilla
12.2013 - 02.2014
Bachelor of Graphic Design -
Universidad ORT Uruguay
Front-End Development Course -
Hack Academy
Postgrade in Innovation and Creativity -
Universidad ORT Uruguay
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