Rafael Morelli

• Clients:
• Forks Over Knives (USA): Led a team of 4 and designed a proposal for product growth strategy.
• Perch Interactive (USA): Craft an interactive customer journey by engaging retail shoppers at the shelf, Led a team of 5.
• Urucoins (UY): Tokenization solution for staff retention and recognition. Lead discovery process, ideation workshops, roadmap, and commercial proposal. Blockchain technology.
• Jones For Quitters (USA); Startup, successful lunch of MVP in 3 months, web and mobile, 6 team members.
• Movistar (UY): Led a team of 4, developing web and mobile applications for a telecommunication company.
• As Product Owner, Rafael has to lead a product-led strategy to propose the transformation of client’s application, including tracking and communicating metrics that help understand how well initiatives are meeting objectives
• Define strategy
• Focus on vision
• Translate strategy into actionable tasks
• Work with cross-functional agile teams to execute those requirements
• Team coordination meetings
• Organizing demos
• Analyzing to ensure requirements are ready to be worked on
• Develop and maintain the roadmap
• Backlog prioritization Daily interaction with customers, in situ and remotely.
• Prototyping
• Flow diagrams and Use Case diagrams
• Interviews with end-user
• Requirements gathering Improvement proposals
• Encourage and motivate activities for team bonding
• Fit interviews
• Pre-sales support

Clients:

• Greensill (UK): Fintech onsite discovery process.
• Zendesk (USA): CRM platform. Led a team of 6 developers
• Johnson Controls (USA): API documentation analyst.
• Augmented Coding: AI, Machine Learning
• Nissan (MX): Mobile app discovery process.
• Client’s business requirements analysis
• Document analysis, interviews, workshops, and workflow analysis
  Communicated client’s business requirements by constructing easy-to-understand data and process models
• Work with cross-functional agile teams to execute those requirements.
• Team coordination meetings.
• Organizing demos.
• Analyzing to ensure requirements are ready to be worked on.
• Involved with ongoing testing efforts.
• Develop and maintain the roadmap.
• Backlog prioritization
• Daily interaction with customers, in situ and remotely
• Daily interaction with third-party
• Nonfunctional requirement identification
• Prototyping
• Flow diagrams and Use Case diagrams
• Interviews with the end user
• Requirements gathering
• Improvement proposals
• Encourage and motivate activities for team bonding

Clients:

• Humana (USA): Healthcare. Entitlement system elicitation for +48.000 employees.
• Price Waterhouse Cooper (USA): Datacenter process automation
• Analyze client’s business requirements and processes through document analysis, interviews, workshops, and workflow analysis
• Communicated client’s business requirements by constructing easy-to-understand data and process models
• Provided input into developing and modifying systems to meet client needs and developed business specifications to support these modifications
• Been a liaise between business and technical personnel to ensure a mutual understanding of processes and applications
• Engaged client to gather software requirements/business rules, and ensure alignment with development teams
• Translated stakeholder requirements into tangible deliverables such as functional specifications, user cases, user stories, workflow/process diagrams, and data flow/data model diagrams
• As a BA with software developing experience, Rafael identified and implement automation processes in clients’ operations, with Excel macros in VBA, that saved the company an average of U$10,000+/month.
• He identified and reconciled errors in client data to ensure accurate business requirements
• Drafted and maintained business requirements and aligned them with functional and technical requirements
• Facilitated meetings with clients to document requirements and explore potential solutions.

• On-site and remote resolution of infrastructure and software-related incident tickets
• Social media Community Manager and e-marketing responsible
• Acquisition of new clients and elaboration of commercial proposals.

• Field consultant
• Customer training
• ERP systems implementation.

Managed thecommercial strategy of the company (20 employees)

Sales team organization and leadership.

Achieved an increase of 25% in yearly sales

Set up anew business model for the company

Set up a customer support call center (10 seats)

• Management
• Business development.
• Business Plan elaboration
• Software development project leader
• Call center set up
• Call center operators hiring and training.

• Cobol, Clipper, and Visual Fox Pro programmer

These are some of the developed software projects:

• Payroll management system
• Stock and inventory management
• Dairy management system
• Accounting system
• Factory production control system
• Rent a Car administration system