Renata Zenteno
Punta Del Este
Summary
SEO and communications expert with more than 8 years in the fashion, media, and cultural industries. Adept in SEO copywriting (English and Spanish), editorial content development, and trend analysis. Committed to enhancing website, newsletter, and social media performance through data-driven strategies informed by luxury fashion and arts contexts.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Associate
Xippas Gallery
02.2024 - Current
- Manage communications and digital content for international exhibitions, coordinating with global teams.
- Optimize editorial/press materials for search and press pickup, aligning topics with audience insights.
- Build publication calendars to increase reach and consistency across channels.
Communications Coordinator, PR & Social Media
CAMPO Art Foundation
02.2023 - 02.2024
- Developed SEO-oriented communication strategy across web, press, and social.
- Managed site updates and newsletters to improve discoverability and engagement.
- Produced PR/editorial content (EN) for international media outreach.
- Used trend/audience analysis to guide content priorities and messaging.
Art Director & Social Media Marketing
Santo Mar
12.2016 - 02.2023
- Directed digital campaigns to improve organic visibility and brand storytelling.
- Implemented SEO-driven content for e-commerce, newsletters, and social.
- Curated content aligned with fashion/lifestyle trends to expand international reach.
Fashion Design Retail Buyer & Community Management
Bendito Pie
11.2012 - 12.2016
- Built trend-driven collections and narratives to strengthen brand identity.
- Led digital content for launches and community growth.
Community Manager & Branding
Angels Barcelona Gallery
10.2010 - 10.2012
- Designed and communicated exhibitions to enhance visitor engagement.
- Promoted programs via social media and brand assets.
Knitting Designer & Buyer
Jazmin Chebar
08.2009 - 10.2010
- Developed product collections; managed suppliers and quality control.
- Drove textile innovation to support seasonal direction.
Knitting Designer & Buyer
Marc Jacobs
08.2007 - 10.2008
- Supported runway collections and NYFW initiatives with editorial-style content.
- Collaborated with PR on copy and brand alignment for global audiences.
Stylist & Trend Journalist
Sophia Magazine
08.2006 - 08.2007
- Styled fashion shoots and authored trend features.
Education
Master - Art Direction
Elisava – Pompeu Fabra
01.2011
Fashion Culture - CE
Parsons
New York01.2008
Fashion & Textile Designer - undefined
University of Buenos Aires
01.2007
Skills
- SEO Copywriting (EN/ES); On-Page/Off-Page SEO
- Google Search Console, SEMrush
- AI-Assisted Content Workflows
- Editorial Content Creation
- Trend & Audience Analysis
- Luxury Branding & Storytelling
- Fashion Editorial & Trend Journalism
- International Fashion Retail & Buying
- Content Curation for Art & Culture
Languages
English (C2)
Spanish (Native)
Portuguese (C2)
French (A2)
Accomplishments
- Shaped digital voices for fashion and art by blending SEO precision with storytelling that speaks to culture, creativity, and trend.
- Crafted campaigns and editorials that not only reached audiences, but inspired dialogue across international media and communities.
- Grew visibility for galleries, brands, and foundations by translating data insights into narratives with style and resonance.
- Brought global experience — from NYFW with Marc Jacobs to cultural projects in Uruguay and Spain — into strategies that balance luxury with relevance.
- Known for connecting luxury branding, trend journalism, and digital innovation, creating content that is as discoverable as it is desirable.
Certification
- Copywriting — Coderhouse (2024)
- Social Media Marketing — Northwestern Univ. (2020)
- Digital Marketing, SEO & Graphic Design — Coursera (2019–2020)
Complementary Training
- Copywriting — Coderhouse (2024)
- Social Media Marketing — Northwestern Univ. (2020)
- Digital Marketing, SEO & Graphic Design — Coursera (2019–2020)
Timeline
Associate
Xippas Gallery
02.2024 - Current
Communications Coordinator, PR & Social Media
CAMPO Art Foundation
02.2023 - 02.2024
Art Director & Social Media Marketing
Santo Mar
12.2016 - 02.2023
Fashion Design Retail Buyer & Community Management
Bendito Pie
11.2012 - 12.2016
Community Manager & Branding
Angels Barcelona Gallery
10.2010 - 10.2012
Knitting Designer & Buyer
Jazmin Chebar
08.2009 - 10.2010
Knitting Designer & Buyer
Marc Jacobs
08.2007 - 10.2008
Stylist & Trend Journalist
Sophia Magazine
08.2006 - 08.2007
Master - Art Direction
Elisava – Pompeu Fabra
Fashion Culture - CE
Parsons
Fashion & Textile Designer - undefined
University of Buenos Aires